Google announced the release of a new Local Business Center feature called Search Dashboard that promises to help small businesses gain insight into how visitors came across their local listings. Local Business Center is a Google service that allows business owners to enhance their business listings in Google Maps and other search results.
Research recently released by antivirus vendors Mcafee and Panda suggest that searching for certain key words on Internet search engines can prove dangerous.Hackers and malware authors have become adept at Search Engine Optimization and are using frequently searched key words to create sites that will rank favorably in search engines, but are a host for malware or phishing attacks.
A new study, “ Understanding Growth Priorities of Small and Medium-sized Businesses ” conducted by the Economist Intelligence Unit and sponsored by services company Verio, finds that 83 percent of small-business executives are optimistic about their potential for growth once the economy turns.
Tech-savvy criminals have thought of with a new way of scamming us out of our money. In a twist to “ phishing ” (when spoofed websites are used to trick users into surrendering passwords or credit card numbers), “vishing” is when phone calls using spoofed caller ID numbers hide the identity of the caller and trick people into surrendering sensitive information.
Security company Websense released a survey of of 1,300 IT professionals worldwide revealing that although social media or the use of “Web 2.0″ technologies such as blogs , wikis and social networks are already pervasive in business, a majority of IT managers seem ill equipped to manage its use, much less protect against security concerns associated with it.
Last May 14th, reports indicated that hackers had launched a phising attack on Facebook ’s 200 million users, successfully stealing passwords from some. The hackers set up websites designed to look like the Facebook home page. Victims were directed to log back in to the site, but were routed to the fake site instead, unwittingly giving away their passwords.
Research conducted by SIS International Research and sponsored by Siemens found that small and midsized businesses (SMBs) with 100 employees could be leaking a staggering $524,569 annually as a result of communications barriers and latency. The study identifies these top five pain points, in order of estimated cost: inefficient coordination waiting for information unwanted communications; customer complaints barriers to communication In addition, researchers determined that the time spent per week dealing with communications issues was more than 50 percent higher in companies with more than 20 workers.
Microsoft recently announced the release of the newest service pack to Microsoft Office 2007 , and has finished work on the second service pack update to Windows Vista . The MS Office update includes a collection of stability and performance updates as well as support for more file formats including Open Document Format (ODF) and Portable Document Format (PDF) files.
Social Media such as Blogs, Micro-blogs, Wikis, and Social Networks are not only helping many people communicate and connect, but are also powerful tools for business as well. They can be used to promote your products and services, engage customers in meaningful conversations, network and develop new relationships, or simply to distribute information about your business online.
Never before have startup entrepreneurs and small business owners had access to so much marketing advice and tools as we have today on the Web. There are hundreds of free or near free tools out there that you can use: from sites that help you create your own logos , print your own business cards , set up your own website , even make your own marketing swag . There are literally hundreds of even more sites that in turn give advice on how to use these tools to market your business more effectively such as Inc Magazine , Entrepreneur Magazine , and Fast Company . Its easy to use your PC and Internet to help you grow your business—so get started today!
Never before have startup entrepreneurs and small business owners had access to so much marketing advice and tools as we have today on the Web.