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September 24th, 2014

SocialMedia_Sep22_AFor many small to medium businesses, social media has become an integral part of their overall business strategy. Most businesses have a presence on at least one platform, but one issue many business owners and managers struggle with is how they should be using social media effectively. To help, here is an overview of the three most common ways small to medium businesses use social media.

1. To be a resource for existing and potential clients

This approach is by far the most popular used by businesses of all sizes. The main idea here is that social media is used as essentially a two-way street where you can pass information about the company, products, and industry to your followers. In turn, they interact with the content and eventually start to turn to your profile and page when they are looking for information.

One of the best ways to be successful with this approach is to provide your followers with information about the company, facts, tips about your products and industry, and links to other relevant content.

By sharing content, users will generally interact with it more and begin to see your company as a reliable source of information. This often translates into enhanced brand awareness and potentially sales.

The downside with this approach however, is that it can be time consuming to constantly develop new content. Most companies eventually reach a point where what they produce and share is pretty much the same, and overall payoffs begin to decrease. One way around this is to work with professionals to come up with dynamic and different content.

2. To provide customer service/support

These days, when someone has a problem with a company's services or products, the first port of call for complaints is often social media, largely because it's the most convenient place to vent where you can get instant reactions.

It therefore makes sense to create support or customer service presence on these channels. Some companies have even taken to launching support-centric profiles, where customers can contact them about anything, from complaints to questions, and receive a personal answer. For many companies this is ideal because it eliminates the hassle of customers having to call a support line and dealing with automated machines.

This approach can prove useful for businesses because it often makes it easier to reach out to disgruntled customers and track overall brand satisfaction. The downside is that you will need someone monitoring services 24/7, and to respond in a timely manner which may be tough to do for many smaller businesses.

3. To sell something

There are an increasing number of businesses who have launched social media profiles with the intent of selling a product or service. The actual sales may not take place through social media but the information on these profiles and platforms channels potential customers to an online store or to contact a company directly. Social media's instantaneous nature makes for a tempting platform, especially when you tie in different advertising features and include content like coupons, and discounts.

While this hard sales line can be appealing to businesses, many users are seemingly put off of companies with profiles that only focus on selling via their platforms. The whole idea of social networking is that it is 'social'; this means real interactions with real people. Profiles dedicated only to trying to sell something will, more often than not, simply be ignored.

What's the ideal use?

One of the best approaches for small to medium businesses is to actually use a combined approach. Most people know that ultimately, businesses with a presence on social media are marketing something, but focusing solely on this could turn customers off.

A successful split that many experts have touted is the 70-20-10 rule. This rule states that you should make 70% of your content and profile focused on relevant information to your audience. 20% of content should be content from other people and 10% of content should be related to selling your products or services e.g., promotional.

If you want to use social media for support as well, it is a good idea to create a separate profile dedicated just to this end. If complaints are lodged or noticed using your main account, direct them towards the support account.

As always, if you are looking for help with your social media strategy, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
August 27th, 2014

socialmedia_Aug26_AHave you ever looked at images and visuals posted by businesses and users on Instagram? While many users take photos using their mobile devices, there are many images that simply look way too good to be taken with a phone camera, especially the ones without filters. Many business owners want to know how they too can take quality images like these too.

The truth behind some of Instagram's best images

Those awesome Instagram photos we see aren't always taken using mobile phones. Instead, many users use digital cameras which offer much better image quality. You can capture some amazing shots with a higher end DSLR cameras with multiple lenses.

If you have one of these cameras and are looking to create high-quality images for Instagram, or any other social media site, you may be slightly confused as to how to get the images onto the platform - especially since many of us use this via the mobile app. To make uploading a little easier, here is a brief guide detailing how to get images from your digital camera onto Instagram.

1. Transfer and process images

Once you have taken photos with your camera, you will need to get them off of your camera's memory and onto your computer's hard drive. Most camera's have apps that allow you to do this, so be sure to follow the instructions in the app that came with it.

When your images have been transferred to your computer, you are likely going to want to process them a little bit. This is especially true if you have a DSLR or other high-end point-and-shoot which takes RAW images. These can be quite large and are not compatible with Instagram.

Most images taken with a camera are quite large in size, so you are going to need to use an image editing program like Adobe Photoshop, or free tools like Pixlr to process them. What you are looking to do is to crop your images so that they are square.

If you are used to the advanced photo editing features, then do your edits before cropping. When you crop your images you should crop or resize them so that they are 640X640 pixels. This is the size of all images taken using Instagram's camera app.

Also, be sure to save the images as JPEGs, as this is the image format used by most smartphone cameras.

2. Save processed images in their own folder

It helps to create a folder somewhere on your hard drive (we recommend in the same folder where you save all of your other folders) that is specifically for images you want to post on Instagram.

When you have processed and edited the images to your liking, save the images here. Try using an easy to use file name like the date and a letter or note so you can easily tell which images are which, so you know which to use.

3. Move the images to your device

You can move images using the cloud or by manually transferring the images to your phone. If you decide to manually transfer your files, you will need to plug your device into your computer.

For users with iPhones, you can open iTunes and click on your device followed by Photos. Then select the box beside Sync photos from. Select the file you created in the step above and then Sync to transfer the images over.

For users with Android devices, plug your phone into the computer and drag the folder you created in the step above into the Photos folder of your Android device.

For Windows Phone users, plug your device into your computer and open My Computer on your desktop. You should see your device listed in the window that opens. Open the file system for your device and drag the image files you created above into the Photos folder of your phone.

If you choose to use the cloud to transfer your files, use the operating system's cloud (e.g., iCloud, Google Drive, or OneDrive) to upload the files. Just be sure to use the same account as the one on your phone.

4. Add images to Instagram

Once the photos are either on your device, or in the cloud, you can now upload them to Instagram. This can be done by:
  1. Opening the app and tapping on the camera icon.
  2. Tapping on the button in the bottom left of the screen.
  3. Selecting where the image is located on your device. E.g., the Gallery app if you placed the photos in your phone's hard drive, or the cloud service you used.
  4. Editing them as you see fit.
Once this is complete, you should be able to post your images as you usually do with any other Instagram image on your phone. Take the time to add filters, and hashtags as well as a good description before you post.

If you would like to learn more about using Instagram to share your images then get in touch and we will show you the advantages of the bigger picture.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
July 30th, 2014

SocialMedia_July28_AOne of the main ideas behind LinkedIn is that the network is a virtual venue for people to share their thoughts, ideas, and observances with other like-minded users. Earlier this year the company introduced a new feature to their platform that allowed a select few users to create blog posts directly on LinkedIn. Now, the company has decided to open this up to all LinkedIn members.

About LinkedIn's new publishing platform

Like other social networks, LinkedIn allows users to publish posts on their profile which are then visible to other users. In the past, there was a limit as to how long the posts could be, which influenced how users shared the content they generated. Most would simply copy and paste a link to their content into a post on their LinkedIn profile.

In an effort to make sharing thoughts, ideas, expertise, etc. easier, LinkedIn has implemented the long-form post. This feature allows you to create longer content, such as blog articles and opinion pieces, and post this directly on LinkedIn. In other words, you can now use LinkedIn as a blog which is shared with your connections.

If you create long-form content, this could be a useful way to get posts out to an even wider audience than through your blog. This is because when you publish a post on LinkedIn, it becomes part of your overall profile, with the post being visible under the Posts section of your profile. New long-form posts will also be published and shared with all of your contacts automatically.

This means that you could technically increase the overall reach of your content, especially if the content you produce is useful to your LinkedIn connections.

Writing long-form content on LinkedIn

If you would like to start publishing long-form content using your LinkedIn profile, you should be able to do so by:
  1. Logging into your LinkedIn profile.
  2. Pressing the pencil in the box that says Share an update…
Note: This update is still rolling out to users, so you may not be able to produce long-form content just yet. If you don't see the pencil in the Share an update… box, you will need to wait for a few weeks, or until you get an email from LinkedIn saying the feature is ready for you to use.

If you do see the pencil icon, click on it to open the long-form post screen. It looks like most other Web-based publishing and writing platforms with the usual formatting buttons and text field where you input the content.

You can write your article directly on this page, but many choose to write using a program they are comfortable with and then copy and paste into the text field. If you want to add images to your post, you can simply click where you would like the image to slot into the content and select the camera icon from the menu bar above the text field. Select the image and hit Submit. You can then resize the image by clicking and dragging on it.

Saving and editing your content

Once you have finished writing we strongly recommend you hit the Save button at the bottom of the text field. This will save the content to your profile, but will not post it. This means you can edit the content before publishing. To do this, click on Preview which will open your post in another window, allowing you to see what the post will look like on your profile.

While in Preview mode, be sure to check the spelling and grammar, along with the overall formatting. If you spot anything that needs to be changed simply switch back to the editing tab on your browser and make any amendments.

When you have finished writing, formatting, and editing you can then hit the Publish button. This will then publish the content on your profile and share it with your connections.

If you have content that you think your connections and colleagues would benefit from reading, then this new LinkedIn feature could prove to be useful and should be considered as a larger part of your overall content strategy.

Looking to learn more about LinkedIn and how you can leverage it in your business? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
July 2nd, 2014

SocialMedia_June30_ALinkedIn, while lacking some of the clout of Facebook, is still one of the most powerful social networks for business owners and managers who want to connect with their peers. Like many other networks however, in order to be noticed you should not only simply have a profile, but create one that is strong. The question many ask is: How exactly do you go about achieving this?

In this article we will go over eight important steps you need to take in order to build the perfect LinkedIn profile. In fact, we came across a great infographic on Link Humans that could be a big help when following these steps. We strongly suggest you take a look at this when building your profile.

Step 1: Establish your profile

While you don’t have to join LinkedIn, it is a good idea if you are looking to connect with other business owners and colleagues through a more professional, business style networking oriented social network. If you do want to connect at this level, the absolute first thing you need to do is to create a profile. This can be done by:

  1. Going to LinkedIn’s website (linkedin.com).
  2. Clicking on Join Today.
  3. Entering the relevant information on the following page. We recommend using the name the majority of your customers and clients know you by and your work email address. Personal email addresses are fine if you don’t want to fully represent your company.
  4. Selecting Join LinkedIn.

If you use your Facebook account for business, you can also sign up using your Facebook account. Just follow steps 1. and 2. above and click Sign Up with Facebook. You will be asked to log into your account (if don’t already have Facebook open in another tab on your browser) then approve the account access rights. Once you’ve done this you should see your basic profile pop up.

Step 2: Select an appropriate picture

LinkedIn is a work-related network, and to that end you will need to present the right corporate image; this means uploading a professional profile photo. This image should clearly show your face and be cropped to show mainly your head and upper body. The background should be clear or unobtrusive, allowing you to be the main focus.

If you don’t have any professional head shots, it might be a good idea to get some taken. Most photographers can snap a few for you, and will be able to provide you with information about how to pose and dress for the shots.

You can add an image to your profile by:

  1. Logging into your profile.
  2. Hovering over Profile which is located in the menu bar at the top of the screen.
  3. Clicking on Edit Profile followed by the camera icon at the top of your profile.
  4. Pressing Change photo and then selecting the image you would like to use as your profile picture from a file on your hard drive.
  5. Ticking Save to set your picture.

The reason a good picture is more important than on other networks is because it has been proven that profiles with professional looking pictures are easier to find and also enhance the potential that other members will want to connect or even recognize you.

Step 3: Fill in your basic information

Once you have a great picture set on your profile go back to the editing screen and add your basic information. This includes your name, role, location, and company. Also, click on the Edit Contact Info tab to the right-hand side of your basic information section. Add as much contact info as you feel comfortable with; we recommend your email address and company website at the very least.

Step 4: Determine who your main audience will be

Before you begin to fill in your profile, you should take time to determine what the purpose of this profile will be. Will it be used to find new colleagues? Or will it be used to connect and communicate with your colleagues? Or, will it used to find prospective clients? Each reason will determine what information you should include in your profile along with the relevant keywords.

For example, if you would like to find new employees you can tailor your profile to show what you do in your job and what makes it so great. You can then also come up with more relevant keywords to use in your content. For example, using the words ‘career’ and ‘job’ and including in your summary information about who you are looking for will definitely attract prospective hires. However, this profile likely won’t attract colleagues or clients.

Don’t feel that you have to limit yourself to one set function however. For example, there are many crossover terms that both clients and prospective employees will search for. So, if you want to use your LinkedIn profile for more than one reason, take some extra time and try to figure out which keywords and ideas you think will work well. The great thing about LinkedIn is that you can always edit everything at any time. So, if you want to switch your audience, you can easily do so by simply editing parts of your profile and changing keywords.

Step 5: Write a solid summary

The summary of your LinkedIn profile is a place where you highlight who you are. Take time to craft this so that you can showcase what you do and your main strengths. Be sure to use relevant industry and position specific keywords and terminology that you believe your audience will be searching for, as this language will make your profile easier to find in searches.

The key here is to write a summary that not only explains what you do and your experience, but showcases who you are. Use active language like ‘I’, ‘my’, and ‘me’, and be sure to include a way for people who don’t have a LinkedIn profile to contact you – usually an email, link to your website or a phone number.

Step 6: Add your past and present positions

Once your summary is finished, you should move onto your current and past positions. This section should reflect your resume and highlight the experience you are talking about in your summary. It would be helpful to try and work in some of the keywords you used in the summary or identified earlier in order to really make your experience really stand out.

Chances are you aren’t looking for work, so you can deviate a little from your resume here, and highlight what you do best, or how you can help your audience best. Feel free to leave out points that may not be 100% relevant or interesting e.g., how many people you manage, sales goals, etc.

Step 7: Start connecting

Once your profile is mostly complete with experience and a summary, you can start looking for people to connect with. Start by searching for people that you know or work with on a regular basis and inviting them to connect.

Next, join a few groups that are related to your position and industry. These can be found by hovering your mouse over Interests which is located in the menu bar near the top of the window. Select Groups from the menu that drops down and then select Find a group from the right-hand side of the page that opens. Some groups are private and will require you to ask to join them, but don’t be afraid of sending in your request.

Once you have joined some groups and started to make connections be sure to be active on the network. It will help to join in on conversations held in your groups and post content on a regular basis. And, if you meet new clients or people don’t be afraid of looking them up on LinkedIn and asking to connect with them!

Step 8: Work on your awards and recommendations

Finally, start recommending people that you know. You can do this by going to a colleague’s profile and scrolling down to their Skills and Endorsements section. Find skills that you know they possess and press the + Endorse button beside the skill. Most people will also do this for you as well.

If you have won awards in the past, be sure to include these as well, especially if they are relevant to your intended audience. Just be sure to pick the awards that really highlight your skills, as an Employee of the Month award may not be the most relevant.

From here it’s really just a matter of tinkering with your profile on a regular basis. Be sure to be active and ensure that your profile really reflects who you are. Doing this will create a stand-up profile you can be proud of.

Looking to learn more about LinkedIn and how to use it for your business? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.
Topic Social Media
June 3rd, 2014

SocialMedia_June02_AAs social media becomes increasingly integrated with day-to-day business operations, we are seeing more businesses turn to these platforms for marketing purposes. If approached in the right way you could see some great returns from social media marketing campaigns. While there are many elements you can integrate in each potential plan, social PPC (Pay-per-Click) is really starting to take off. But, what exactly is this?

Define social PPC

Businesses who advertise through social media have a number of ways they can get their ads and content seen on this platform. The most popular is based on one of the Internet’s oldest marketing schemes: Pay-per-Click, or PPC.

In a broad sense, PPC is the act of paying an advertiser or website to place ads at strategic locations. Placing these ads is usually free, or comes with a nominal fee, but when a user clicks on the ad and goes to the destination site, the owner of the ad pays the advertiser or site a small fee.

In relation to social media, social PPC is simply ads which are placed on the social networks. For example, you can pay Facebook to place an ad on the right-hand bar of certain user’s News Feeds. If they click on the ad, Facebook will then charge you a set amount for that click.

Where social PPC differs from other types of PPC, more specifically search PPC – paying search engines to display your ads – is that it is more display oriented. With search PPC, you pay the engine to show your ad when specific search keywords are entered. With social PPC, you pay the site to display your ad regardless of what the user is looking at.

3 Common misconceptions about social PPC

While this process is becoming more popular with businesses, especially those who have integrated social media into their marketing plans, there are some common misconceptions that seem to be floating around.

1. Starting small is the way to go

As with most strategies in business, when starting something new you often want to test the waters before jumping in full scale. Many companies who are trying social PPC for the first time will often start with one or two campaigns running at the same time. While this may work for small businesses with an unproven profile, those with an established profile and marketing strategy may want to try running 3-5 campaigns at the same time.

The reason for this strategy is that it can help spread out the overall views, along with enhancing the quality of information and results. For example, you can easily compare and establish what is working when you have more than two alternatives to compare.

2. You need to be active on the services you target

Despite what some people in charge of marketing believe, you don’t need to be active on a social network in order to be able to use social PPC features. Many networks, like Twitter, simply require that you have an account in order to be able to use the ad features.

If you do want to use the ad features of different social networks, you should be sure to at least have a fully completed profile. This includes address, name, location, and business info. Of course, if you want to enhance the success of your initiative, an active profile will help but it is not necessary.

The best example of this is if you want to use the promoted post feature in Facebook. You will need to have content in order to actually use this feature successfully and the more content and followers you have, the higher the chances of what you promote being seen.

3. You MUST be using Facebook Ads

Facebook is the most popular social media platform, and many businesses already have a Facebook Page. But many feel that in order to maximize the potential of their Page, they need to be advertising using Facebook Ads.

Sure, it can help to use this service, but it isn’t the only one out there. You do have other options, including different platforms such as LinkedIn and Twitter. To really get the most out of a social PPC campaign you should try different platforms anyway. For example, if you want to target other business customers try using LinkedIn, which is where this target group may be more likely to be found than through Facebook.

Looking to learn more about social PPC or using social media in your company? Contact us today.

Published with permission from TechAdvisory.org. Source.
Topic Social Media
May 6th, 2014

SocialMedia_May06_AContent marketing is quickly becoming one of the most valuable marketing strategies at the disposal of smaller businesses. Content marketing is the act of creating your own branded content and sharing it on various mediums. When successfully orchestrated, it can prove to be an extremely effective way of expanding your online brand. The question then is how to achieve this.

In a recent infographic published on LinkedIn, a number of interesting facts were highlighted about what the most successful content marketers have in common. Here are some of the findings from the infographic and the related reports it is based on.

What do successful content marketers have in common?

Regardless of the industry, the more successful content marketeers have the following four traits in common:

  1. They have a content marketing strategist - According to the statistics, almost 86% of the successful companies have a dedicated content marketing strategist.
  2. They have a strategy - While not 100% necessary, over 66% of successful companies have a content strategy and plan, or roadmap, that dictates what content is produced and when.
  3. They spend a lot more of their marketing budget - It can be tough to split any budget, but the more successful companies spend nearly 40% of their marketing budget on content marketing, as opposed to the least successful who only spend up to 16%.
  4. They find creating content far easier - This one is kind of silly at first glance – of course it follows that whatever you find easier you will be more successful at. However, if you hire a strategist who knows what they are doing, creating content will be easier, and more likely more successful.

How exactly are they successful?

From the figures from the infographic it is easy to see what the successful content marketers have in common, but the question we really should be asking is, “What makes them so successful?”

1. Use lots of social media

The main thrust of content marketing is to get the word out in as many ways as possible. Social media is the best and most versatile way to do this, and that’s why over 87% of businesses use this platform. But for a truly successful strategy you need to use more than one site and in fact the most successful use seven sites at least to share their content.

This makes sense as the more platforms you use the higher the chance that your content will be viewed. So which platforms are the most popular? LinkedIn, Twitter and Facebook are the three most popular but other platforms like YouTube, Pinterest and Google+ can also prove effective.

2. Diversify your content

In many cases diversification of services or ideas can be one of the best ways of driving a business forward. This is especially true with regard to content marketing, where the best marketeers use an average of 13 different tactics. In descending order, the five most popular tactics are:

  1. Social media
  2. Articles on your website
  3. e-newsletters
  4. Blogs
  5. In-person events

Some other tactics used include, publishing books, ebooks, and branded content tools.

While 13 may seem like a large amount, especially for small businesses, the message is clear: To be successful with content marketing, you should diversify and utilize a number of different tactics as possible.

3. Have specific goals for your campaigns

As with most aspects of business, you need a clear direction in order to be successful. Without a goal there is a good chance that your content initiatives will be somewhat aimless and lacking in overall effectiveness. There are a near endless number of targets businesses can set for their content initiatives. The three most common are:

  1. Raising brand awareness
  2. Lead generation
  3. Customer acquisition

4. It’s not all digital

One interesting finding was that one of the most effective ways to drive a content marketing strategy was through face-to-face events. In fact, over 70% of content marketeers believe that these in-person approaches are effective.

What this indicates is that while digital strategies are useful, and can be a great way to reach a wide number of different customers, these can go hand-in-hand with traditional style marketing. As well as focusing on producing digital content you might want to integrate this with some good old fashioned physical collateral.

At the very least, you should be attending events that are relevant to your industry, as well as networking. By getting your name out in person, you can encourage other to connect to you on the Web where they can view your content on various platforms and interact with you online, increasing the overall effectiveness and reach of your content.

Looking to learn more about content marketing and how our various solutions can help you deliver? Contact us today.

Published with permission from TechAdvisory.org. Source.
Topic Social Media
April 23rd, 2014

SocialMedia_Apr22_ALinkedIn is a site that lets you connect with other professionals. It is great for employers, employees and job seekers who would like to network and make get work leads. Employers can post jobs, as well as find people that fit vacancies through the site. Employees and job seekers on the other hand can find job opportunities and get recommendations from people in their network. Each user has a profile, and the URL can be customized.

Why customize your LinkedIn URL?

When you sign up for a LinkedIn account, there is a default URL set on your profile. It contains random letters and numbers that would be impossible for anyone but a savant to remember. The good news is that you can customize this URL and use something unique and memorable. Before going through the steps on how to do this, let’s first look at the reasons why it’s a good idea to personalize your LinkedIn URL.

  • It’s easier to remember - This is one of the top reasons why you need to customize your URL. As we’ve said, the random line of letters and numbers you get on signing up can’t really be remembered. So it you want to grow your connections and find more business or job opportunities, Having a more memorable URL is a very good idea. People can access your profile easily or recommend it to others if they remember it in the first place.
  • It can be used in your email signature and business cards - To increase your exposure even more, you may include your LinkedIn URL in your email signature and business cards. It would look unprofessional and, let’s face it, slightly ridiculous if you print the default URL randomly onto a card. The name of your company or your personal moniker looks much more professional.
  • It’s more searchable online - LinkedIn profiles are not only searchable on the site itself. They also appear in the results when queries are made on search engines. You’ll have better chances of being found if part of your URL was searched.

How to customize the URL of your LinkedIn profile

Before customizing the URL of your LinkedIn profile, it’s best to ensure that all vital information is posted since it serves as your online resume. Think of the name that you wish to use in your URL. It must be composed of 3 to 30 numbers or letters. Special characters and spaces are not accepted.

  1. Log in to your LinkedIn account.
  2. Hover your mouse on “Profile”, which can be found on the top part of the screen, then click “edit profile”.
  3. Look below your photo and you’ll see your profile’s URL. Click the “edit” link next to it.
  4. Under “Your public profile URL” on the lower right side of the window, click the “customize your public profile URL” link.
  5. Enter your preferred URL name in the field.
  6. Click “Set Custom URL”.

That’s how you customize your LinkedIn URL. For instance, if you entered “SamJones”, your URL will be “http://www.linkedin.com/in/SamJones”. LinkedIn URL can only be customized up to three times within six months. If you’ve changed it three times in less than six months, you must wait for the said period to pass before you can change your URL again.

Published with permission from TechAdvisory.org. Source.
Topic Social Media
April 9th, 2014

SocialMedia_April07_ASocial media is an important tool for any business, and those that want to really engage with customers and valuable connections really need to have visual forward content. The problem many business owners come across is in finding the right software to create this content. Sure, you can use a program like Adobe Photoshop, but while using an expert can prove too expensive, going it alone can be too difficult to achieve for many. There are other tools available.

In this day and age where compelling visuals are possible online, it is extremely important to learn how to create attractive visuals to aid your social media marketing campaigns. You at least need a working knowledge of how to enhance your photos and make them more attention-grabbing. There are a number of free or highly affordable tools out there that can help you do just that.

PIXLR - This advanced photo editor works like Photoshop, only it is easier to use and therefore ideal for beginners. You can create images from scratch or perform advanced image editing. Using fairly simple tools can maximize the potential of images. For quick editing, there’s PIXLR EXPRESS or PIXLR O-MATIC, which are free to use. Visit the PIXLR website to learn more and start use these programs.

PicMonkey’s Online Photo Editor - This photo editor can transform ordinary images into fantastic photographs in just a few clicks. Select the image that you want to modify and add special effects such as fancy text, or simply crop and re-size. The photos edited using PicMonkey can be uploaded on Facebook and other social media platforms. PicMonkey is free to use so you can just go to the website and start editing away. For added frames and special effects there’s a premium version you can upgrade to for USD $33.33 per year.

LiveLuvCreate - This website can be used without any charge and offers a variety of design layouts and graphics. Using this platform you can edit your own images and there are also a ton of images created by users on its library that can help give you inspiration. Among the tools available are borders, filters, and photo effects, as well as fonts, colours, and styles. Visit the website to set up an account and start editing your images today.

Canva - If you want to create your Facebook cover photos from scratch, or if you want to design some blog images, this is a free application that might prove useful. This tool is very convenient and can be used to create business cards, invitations, posters, and presentations. Visit the website today to start creating your own visuals.

Quozio - If you are into quotes, Quozio lets you upload famous and favorite quotes, visualize them, and then share them on your social network. Simply enter an interesting quote and then select a background image. Instead of simply posting what’s on your mind, you can make a quote more attractive and appealing by transforming it into a visual using this free app. Visit the site today to visualize your next quote.

Whether you are posting on Facebook, Twitter, or any other social network, your content cannot come alive without the use of quality graphics and images. If Photoshop does not work for you, these other tools are ideal substitutes for creating appealing graphics for a variety of social media platforms.

Make sure to share your own list of top photo tools for everyone to see! And, if you would like to learn more about leveraging social media in your business, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.
Topic Social Media
February 12th, 2014

SocialMedia_Feb10_AThere are three common social media services that can benefit businesses if used in the right way. One of the most popular is Twitter, which is a service that allows users to broadcast their thoughts and ideas in short form to the public or their followers. At first look, Twitter is straightforward but there is one mistake many users make that could harm the reach of their posts.

Social media is an always evolving idea, so what works one day won’t necessarily work in the near or foreseeable future. Combine this with the various changes and features of the different social media platforms and it is nearly impossible to master every service.

When it comes to Twitter, one of the most popular features is using @username to bring the tweet to the attention of the user and to tweet about them. When you do this you and the person will be able to see it, along with people who follow that person.

What is the #1 mistake Twitter users make?

The problem is, many people put the @username at the beginning of the tweet. What this does, as we stated above, is only make the tweet visible on your feed, to the user and their followers. Why is this a problem? Well, it comes from how most businesses use Twitter. They use it to share content, e.g., a blog article or a video, etc.; to essentially tweet about the person, not at them. You see this in many tweets, for example, “@microsoft’s new blog is great. Read it!”

While you want to share the content with people other than those who created it, putting @user at the front of your tweet actually limits the audience to the person who created the content and their followers – in other words the opposite of what you intend, unless Microsoft is your target audience of course!

How do you avoid mistake tweets?

If you are looking to tweet about someone or the content that user has created, using the @user is still a good idea because it will bring to the content-creator’s attention that you are sharing their content. This is a great way to form relationships and even have these individuals and businesses share your content. In turn, this can help increase the potential of your content being seen by a wider audience.

For many tweets it makes sense to put the @username first as it helps make the overall tweet easier to read. The problem is, this will also limit your audience. So, for those who want to have their cake and eat it too, so to speak, add a period before @username e.g.,” .@microsoft’s new blog post is great. Read it!”.

What this does is ensure that the tweet isn’t addressed only to the user, but can be seen by everyone.

Looking to learn more about utilizing Twitter or any other social media as a part of your marketing strategy? We have a lot to tweet about and can help you tweet too.

Published with permission from TechAdvisory.org. Source.
Topic Social Media
January 15th, 2014

SocialMedia_Jan13_ASocial media and the various platforms that comprise it has started to move into more of a mature phase. Many businesses are using at least one platform on a daily basis and this is likely to continue. As we enter 2014, social media will continue to become not only more influential but also far more prevalent in businesses of all sizes too. As a result of this, certain trends will be set for the year to come.

Here are five social media trends we believe businesses should track throughout 2014.

Successful content will become more helpful

One of the key rules of marketing is that you need to create content that is relevant to your target audience. If you can’t show how your company, service or product will help the customer there is a high chance that they won’t invest, or will look elsewhere.

Throughout 2014, we should see a shift of strategy with companies using social media to engage with customers to leverage data and create content aimed at being helpful to ‘fans’ and followers. This might include tips on how to use products and visual images that show fans how to use products, etc.

The key idea business owners should grasp is that they should not be using social media to promote their company, but rather using social media to help. When you can help your followers, you will see more positive association with your brand and possibly even more sales.

Planning ahead will become increasingly important

It used to be enough to simply have a social media account, but now you need to also be active. As more companies break into social media, you will need to post more content on a regular basis.

Because many managers and business owners are busy, they often lack the time to concentrate on social media, especially as demand grows. This means that companies will have to start planning ahead if they want to be successful on social media. What this means is likely hiring a new employee, or appointing a staff member, to run your social media activities. You will also need to schedule posts and content well ahead of time, as well as set budgets.

If you just post occasionally now, or have a profile that isn’t that active, the first step you need to take is to schedule a day each week where content goes out. Take a look at older posts and see what worked well with your audience and create similar content. Schedule the content to be posted at roughly the same time each day. Over time, ramp up when you post – try posting new content on different days to see how reactions and interest changes. The key is to stick with it, and you will begin to see some positive returns – likely an increase in Likes, Shares and Comments.

Content will need to be mobile

It’s not difficult to see that the mobile device – smartphone and tablet – has become the gadget of choice for many social media users. Some have even gone so far as to stop using social media on their computers entirely. This trend will grow throughout 2014 and what this means for businesses is that they need to be creating content that can be viewed easily on mobile devices.

Because mobile screens are smaller, and many companies are starting to create mobile oriented content, we should see some more visually oriented posts, including both movies and images. At the very least you should ensure that your content posted on social media platforms can be easily viewed by users on mobile devices and your other social related sites, like your blog, can also scale to fit on smaller screens.

Social data will play a key role in company strategies

As the number of users on social media continues to grow, we are starting to see a trend where many users are basically using social media for everything. Because these systems are online, data regarding nearly everything is being tracked and made available to companies and users. This social data can be a huge help if leveraged properly. For example, it allows you to see what users like and dislike, and the content that works best in certain regions, and different dynamics, etc. You can extrapolate this information to your products or services e.g., if post on how to use your product is liked more than other posts, you can assume that the product is seen to be good.

In 2014, companies will increasingly come to realize that they have access to this data and will start to use it to plot their marketing and social strategies. If you aren’t already tracking your social data, now would be a good time to start. It will also pay to learn how to analyze it and develop useful insight.

Social integration is the next step

The first step in social media was to get users, including businesses, online and interacting. Now that this is happening, it’s time to move onto the next step. For businesses this means integrating social media into their company. In 2014, that’s what we predict we will begin to see businesses doing in larger numbers.

This trend has already started with businesses linking their websites to social media profiles but we predict it will go even further with companies integrating social data and plans into the organization as a whole. This will likely be the connecting of social data with other streams of data to make marketing and overall business decisions. In other words, social media will become an integral part of business.

What do you think the biggest social media trend will be in 2014? Let us know today.

Published with permission from TechAdvisory.org. Source.
Topic Social Media