Brand Building is a Journey

Brand building is indeed a journey. Branding is all about how your product or service is perceived by customers and potential customers. A brand marketer attempts to manipulate brand awareness by associating traits they would like consumers to associate with the brand.

How to Be a Successful Web 2.0 Puppetmaster

One of the key characteristics of Web 2.0 is participation, collaboration and moderation through the use of web applications. Web 2.0 sites derive their power from the human connections and network effects from this characteristic that is made possible, and grow in effectiveness the more people use them.

When Technology Gets in the Way

For the past few months I’ve been using a variety of wireless, blue tooth headsets, with my cell phone. The latest head set I’m using does not have clear reception. Often times I can hear the person fine, but they can’t hear me so well. I love technology, and in fact, the particular blue tooth headset I’m using is made by one of the premier brands.

Lemon Juice Email: Keeping Email Messages Secure

As a kid I used to write messages with lemon juice and when the juice dried I had a secret message (or so I thought) that was viewable when held up to the light. Of course these child hood secret messages only work in the mind of a child, but not the corporate shield of real business.

How SaaS Helps Cut Small Business Costs

When you have to lay off staff, software-as-a-service can often make up the difference, especially in sales and marketing. Every business wants a hot niche, and Starr Tincup had one. In 2003, the Fort Worth marketing and advertising startup decided to cater to software makers in the human resources industry—and quickly signed 20 customers.

Three Tools Mobile Warriors Want Now

When you first opened your Smartphone and took it right from the fresh, “new smelling” box (or from the plastic sandwich bag from the friend you bought it used from) it was a tool for speaking, basic scheduling and contacts. However, over time, some of you have found that you could do so much more with the device as you found good software to make it a powerful productivity tool.

Wi-Fi in the Sky: Are We There Yet?

More business people are taking to the road these days, armed with all the tools they need to do their work — PDAs, laptops, etc. So it pays to know a thing or two about how to use the new Wi-Fi connections available on some airlines. Read more at Inc.

US Will Have Digital Health Records In 5 Years Says Obama

US president elect Barack Obama said that after he takes office later this month the government will be investing money to make sure that the health records of all Americans are computerized within the next five years. Read more on Medical News Today…

US president elect Barack Obama said that after he takes office later this month the government will be investing money to make sure that the health records of all Americans are computerized within the next five years.